New Branding for Paradiso Academy
Paradiso Academy, in Cape Town, required a fresh new corporate identity to reflect their new services and new studio space. They had previously been The Salsa Studio, offering partner dancing classes. The company had decided in 2015 to expand and add to their services by offering different types of dance classes, fitness classes and integrative health, such as yoga.
Our job was to come up with a logo that reflected dance, fitness and integrative health. It needed to look fresh and be simple enough to put on various types of branding, clothing and advertising material.
Through carefully selecting the right fonts and working with images that we felt would express the freedom one has in movement; we successfully created a brand for Paradiso who have continued to be extremely happy with the results.