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New Age Alpha is an asset management firm based in New York. They are innovators; delivering diverse investment strategies – using actuarial science, data, and technology.

We partnered with them on a six-month journey to re-imagine and design three websites from the ground up. From UX and UI strategy to the creation of every design asset, our team poured heart and expertise into the process — and we’re incredibly proud of the result.

You can access all three sites from this main website:

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Rethink Your Drink is an Alcohol Harms Reduction Campaign by DGMT, created to raise awareness about the impact of heavy and binge drinking in South Africa.

Our team was commissioned to bring the campaign to life — starting with the creation of a distinct brand identity and logo that felt fresh, approachable, and grounded in purpose. From there, we designed and developed a dynamic website that serves as both an educational and advocacy platform, helping South Africans better understand alcohol-related harms while encouraging policy change and personal reflection.

The site integrates impactful infographics, engaging visuals, and clear messaging, ensuring accessibility for all audiences. The result is a digital experience that is both informative and inspiring — one that captures the heart of DGMT’s mission to create lasting social change.

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